Planning a nonprofit housing assistance donation campaign can be difficult, especially if you've never hosted this type of fundraiser in the past. If you're planning a campaign to collect funds for your nonprofit housing assistance program, there are four things you should keep in mind in order to maximize donations.
1) Set a clear goal for your campaign
First, make sure you set a clear fundraising goal. This will give potential donors a sense of what their money will be going towards and how they can help make a difference. You can list goals for your nonprofit housing assistance donation campaign online on your business website or social media accounts so donators can keep up with the campaign's progress.
Also, when creating a campaign goal, make sure that it is attainable. For example, you shouldn't set your fundraiser goal at $100 million if your nonprofit usually collects $10,000 or $20,000 during its campaigns.
2) Have a plan for how you'll use the donations
Once you've set your campaign's fundraising goal, come up with a plan for how you'll use the money. Donors want to know that their money is going to be used effectively, so having a clear plan will help instill confidence in potential donors.
Consider creating brochures or flyers with a list of how donations will be spent. Here are some possibilities if you are running a nonprofit housing donation campaign:
- Rental assistance for recipients, such as disabled individuals, elderly residents, or families in need
- Home repairs or improvements, like weatherization or lead abatement
- Utility bill assistance
- Down payment and closing cost assistance for residents looking to buy a home
3) Have attractive donation incentives
While some donors may be content with simply knowing their money is going to a good cause, others may need a little extra incentive to donate. Having attractive donation incentives is a great way to entice potential donors.
Some popular donation incentives include:
- Thank-you gifts, like t-shirts, mugs, or keychains
- Entry into a raffle or contest
- Invitation to a donor appreciation event
- An online shoutout to the individuals and businesses that donate
You can offer one of these options or a combination of perks for anyone who contributes to your nonprofit housing donation campaign.
4) Promote your campaign through multiple channels
Once you've set your goals, planned how you'll use the donations, and decided on donation incentives, it's time to start promoting your campaign. There are a number of ways to get the word out about your nonprofit housing assistance donation campaign.
Many nonprofits promote their campaigns—such as Family Care Housing Development—through social media, email newsletters, and their websites. You can also seek out publicity by working with local news outlets, hanging flyers in public places, or distributing door hangers.
By following these tips, you can increase the chances of having a successful nonprofit housing assistance donation campaign.
